July 2, 2007

Your Unique Market Position

To help your target market to find you, not only must you find the best ways to reach them, but you must also have something of value for your niche that is either unique or better than what else is already out there.

Your unique positioning statement should sum up the unique benefits, features, and attitude behind your products and services. You can use your website and promotional materials to demonstrate how your products, services, and positioning are all part of a unified message.

Your marketing voice and message

Your marketing voice is not only what you convey, but how you convey it- the tone, choice of words, style, and design elements. Your marketing voice, positioning, products and services need to convey a unified message.

Everyone wants to know how something will benefit them before they decide to buy. Because of this, don’t talk much about you or your company. Instead, talk about your client’s challenges and concerns in your marketing, and then only talk about what you offer in relation to how you solve those particular challenges and concerns. Express your understanding of those problems and what solutions you can provide.

Write in the third person as much as possible. Use “you” much more frequently than “they” “I” or “we” when communicating with your clients in your marketing materials, or when talking with them.

By using a unique position in your market, and stating things from your clients’ point of view instead of your own, you will stand out. This way, your clients will find you more easily, and you will have a much easier time reaching your niche and conveying your message to your clients more clearly.

Filed under Blog by Sandra Sinclair