Facebook- a hot place for business building

Facebook is growing rapidly. It surpassed the page views of MySpace and continues to grow at a rapid clip. So how do you use this fabulous resource to market your coaching or consulting business?

First things first- you need to join facebook as a regular user and just play. Yes, play. Why? Because the nature of facebook is personal, and you absolutely, absolutely MUST put a personal spin on  your marketing there. Think in terms of making friends and connections before marketing to them. This is key. If you come in blasting your products to a group of people that don't know you, you'll come off like a used car salesman in facebook. I'm seeing a lot of people who recently joined facebook  who are trying to do this very thing, and it's quite disruptive to the nature of this medium.

So think of Facebook as another place to network at first. Approach it more like a BNI event or something similar. If you were at a networking event, you would try to get to know each person and not sell to them, right? Selling can come once the people know you and trust you first. Facebook is much the same.

How do you use facebook? Do you find it useful for business building, or a time sink? Post your thoughts here.

Sandra Sinclair

www.coachmarketingsuccess.com